Case Study: Awareness Building

Storage Networking Industry Association

Client Goals

Primarily a volunteer run organization, the SNIA often relies upon outside  resources to maintain continuity and keep projects moving forward.

What we do

Our responsibilities have varied over the years to include collateral development, ongoing maintenance of website content, event promotion, organization and support, newsletter distribution,  membership recruitment, editorial support, press and analyst relations, and more.  We provide overall awareness program development and execution and make sure all the details are handled, so the member volunteers don’t have to.

Collateral Sample Mosaic

Samples of some programs, collateral and projects managed for the SNIA


” Keeping our members current on our activities needs creativity and perseverance.   Eastty Marketing provides both, and has become an invaluable resource we have grown to depend upon.”

–David Dale, SNIA BOD, Chair Ethernet Storage Forum

For more information on the Storage Networking Industry Association – visit