Case Studies: Event and Project Management

Client Goals

F5 Network’s Data Solutions Division needed extra help with some of their marketing programs – primarily tradeshow management and sales tools development.  Both require relentless attention to detail. Missing important event planning deadlines can be costly, and stalled projects can impact the sales pipeline.

What We Do

When their marketing team has too much on their plate, they call on Eastty Marketing to fill the gaps.  We have organized tradeshow and event logistics from designing the event strategy, working with the event producers, placing all the orders, to making sure the giveaways are available in time.  Before the event, we hand off a detailed, customized, execution blueprint for their team to use on-site.

Sales Tools

In addition, we have helped F5 with the development of powerful sales tools. By working with the field marketing teams we kept a targeted demand generation program on track, that was executed jointly with a strategic partner.   We also aided the marketing team with the development of an online ROI calculator and a very popular series of “Whiteboard Conversations”  videos.

Targeted direct mail, ROI calculator and educational videos


“Responsive, creative and professional, Eastty Marketing can be counted on to deliver any project – big or small – efficiently and effectively.   The combination of expertise in marketing best practices and customer behavior, with relentless attention to detail and tremendous project management skills, offers clients tangible and immediate results. ”

— Kirby Wadsworth, CMO, Speaker, Author

For more information on F5 Networks, visit