Case Study: Corporate Re-Branding

Client Goals

ESG is an established and respected name within the storage industry.  After building a world-class organization over 10 years, ESG decided it was time to improve their visual identity and refine their messaging to reflect how their company had matured and evolved.  They needed to integrate their portfolio of service offerings into their overall corporate messaging, while increasing awareness for new offerings.

What We Did

We guided ESG through a brand discovery process during a series of “discovery sessions” with their executive team.  From those sessions we built a branding strategy that everyone within the organization could embrace.

We designed new branding elements, tagline and color scheme that represented their company culture and set them apart from their competition.  We then helped them integrate this new look and feel throughout their collateral, reports, briefs and website.  The result was a bold and emphatic identity that matched the personality and competency of ESG.

New ESG brand integrated across collateral & reports

New ESG website and logo


“Diana is true professional and an absolute pleasure to work with, I heartily recommend her.”

– Steve Duplessie, Founder & Senior Consultant, ESG

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